CASE Indiana

CASE Indiana, a program of CASE District V, hosts conferences and programs for professionals of higher ed institutions, independent schools, and CASE member institutions who work in the fields of advancement, development, fundraising, communications, marketing, social media, and alumni relations.

Programs

CASE Indiana offers two professional development conferences held in the Spring and Fall each year at host institutions. These one-day programs are planned by and for advancement professionals and are filled with insight and expertise from colleagues and experts from around the country. The CASE Indiana Programming Committee, peers working at institutions in the state of Indiana, plan these conferences. Great care is taken to ensure topics are timely and relevant for advancement professionals in the fields of alumni relations, development, college/university relations, publications, news media services, marketing, design, and online communications. Feedback from member institutions and conference attendees is extremely valuable in the planning process.

2018 CASE Indiana Fall Conference
November 2, 2018
University of Indianapolis
Schwitzer Student Center

Download Conference Presentations

Schedule

9:00 - 9:45: Registration

9:45 - 10:50 Welcome and Opening Keynote
Technologies and Trends to Watch

Kestrel Linder

Co-Founder and CEO of GiveCampus21st century donors live online, on social media, and on mobile devices. This keynote will explore what we've learned about digital fundraising and digital donors over the last five years, and what the future holds.

High-level trends will be illuminated against a backdrop of data drawn from the digital fundraising of 500 schools (K-12 and higher ed) and encompassing more than $150 million in online giving by more than 1.5 million donors.

BIO: Kestrel is the CEO of GiveCampus, the social fundraising and engagement platform trusted by more than 500 educational institutions for giving days, reunions and class giving campaigns, crowdfunding, peer-to-peer fundraising, and volunteer management. A recognized leader in digital innovation and entrepreneurship, Kestrel speaks regularly on the evolution of web platforms, social media, and online marketplaces; the dynamics that drive user adoption and retention across different demographics and social networks; digital engagement and best practices; and the future of advancement amidst rapid technological change.

Kestrel has presented at numerous CASE district conferences and at state and regional independent school association meetings and events across the country. He serves as an expert speaker on technological innovation as part of the U.S. Department of State's U.S. Speakers Program.

11:00 - 11:50 Track Sessions

DEVELOPMENT TRACK
50 Shades of Loyalty
Amy R. Noah - Vice President of Development - Purdue University

In the world of fundraising, we rely on the loyalty of our donors --- their loyalty and commitment are the lifeline for our institution's success. But are we equal partners as it pertains to loyalty......are we loyal to our institution, our donors, our profession, ourselves? This discussion will allow us to explore how loyalty is shown, why loyalty is important and how true loyalty really can offer the greatest rewards - both personally and professionally.

COMMUNICATIONS TRACK
Day Tripper - Touring a Future Campus Building with Augmented Reality
Jeff Rollins - Assistant Department Head/Manager, Exhibits and Events - Purdue University
Kiri Northam - Graphic Designer - Purdue University
Tom Kronewitter - Visual Designer - Purdue University

The Purdue University College of Agriculture's Agricultural and Biological Engineering (ABE) program and the college's development team needed a new strategy to reach a wide-ranging market; donors to a new building project and potential students for the #1 ranked ABE undergraduate program. Purdue's Department of Agricultural Communications met the challenge with an innovative, transmedia, approach using an interactive, animated, website and an augmented reality experience triggered by a simple rack card. Visual designer Kiri Northam and illustrator/animator Tom Kronewitter will show the evolution of the project, challenges and constraints they encountered along the way, and demonstrate how the solutions provided to the client work as well in a recruiting campaign as they do in a potential donor's home.

ALUMNI, PARENT & COMMUNITY ENGAGEMENT TRACK
CASEx Talks (20 minutes each + Q&A)

Connecting with Parents: Inspiring Parent Volunteers to Grow into University Ambassadors
Christine Briere - Director of Parent Engagement and DePauw Parent '13 and '16 - DePauw University

Learn how DePauw University's Parents Council has grown over the last decade. Christine Briere will share the journey that has taken the group of non-alumni parent volunteers to an organization that is recognized as a unique stakeholder for the school.


Harnessing the Power of Your Alumni's Passion and Pride
Courtney Magnuson - Director, Regional Alumni Outreach and Engagement - Purdue University

Have you been wondering how to work with your volunteers and give them purposeful roles that best utilize their passion for your school? In this session, Courtney Magnuson will share her best practices and tips for alumni volunteer management.

12:00 - 1:00 Networking Lunch
Guests will have the opportunity to network with colleagues working in similar roles.

1:00 - 1:50 Track Sessions

DEVELOPMENT TRACK
Building a Leadership Annual Giving Program
Caitie Deranek Stewart, CFRE - Associate Director of Development - Indiana University School of Medicine

Building a pipeline of leadership annual donors that eventually transitions into major gift donors takes more than just an excellent direct mail program, but how do you engage and interact with donors who have never received personal contact from your organization? This session will include outreach strategy, securing visits, and how communications with leadership annual donors might be different than major gift work (and where they are the same!).

COMMUNICATIONS TRACK
CASEx Talks (20 minutes each + Q&A)

Making a New Magazine
Stacey Mickelbart - Envision Editor, Agricultural Communication - Purdue University

Purdue's College of Agriculture recently retired two publications to launch Envision, our new college magazine for all alumni and key stakeholders. I'll share the tipping points that pushed us to create something new, the process we used to determine the concept and template for the new magazine, and our work to create a more reader-friendly web version with additional multimedia content.

Maximizing Your SEO Presence
Emily Smith - Web Content Writer - IU Kokomo

Search engines are an undeniable powerhouse of the Internet. Maximizing the SEO presence for your institution is a must-have skill for any digital marketer. Learn some tips on crafting an SEO strategy that will help you attract prospective students, highlight signature programs, and put your best foot forward on the coveted page 1 SERPs.

ALUMNI, PARENT & COMMUNITY ENGAGEMENT TRACK
"It's Part of Who I Am": Role Identity and the New Metric in Alumni Affinity
Travis McDearmon - Senior Director of Development - Lambda Chi Alpha Educational Foundation

What do CrossFit, Veganism, and the Marine Corp have in common? They are not just places to workout, a strict diet, or a way serve to your country. They dictate behavior, create new social bonds and come with a sense of responsibility to live out what it means to be a part of these movements. These are also prime examples of strong Role Identities; not only because they categorize people through membership, they are a way of life and engrained into the core of how individuals think, act and behave as long as they continue to affiliate with the corresponding group.

Role Identity is a socio-psychological concept were individuals take on a position and integrate it into their own sense of self. Much like the three groups identified above, college and university alumni can also have varying degrees of role identity towards their institution. In this session, you will learn what exactly constitutes alumni role identity, how it is measured and how you can use it to better engage your graduates in all areas of advancement.


2:00 - 2:50 Closing Keynote
Bill Caskey
Author & Podcast Host

Bill Caskey writes books, records podcasts and produces videos with one intent: help teams move from ordinary to extraordinary. Although a salesperson by trade, Bill's philosophy cuts across a wide range of industries and has helped thousands of people work with less stress, more confidence and higher income - all because they don't SELL anymore. He's the author of Same Game New Rules and several other titles; co-host of The Advanced Selling Podcast, a Top 30 Business Podcast on iTunes with over a million downloads and according to Inc. is one of the "19 Podcasts Worth More Than an MBA;" and host of the 2X Podcast: High Impact Sales Training for Sellers and Leaders.