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Web Sessions

Secondary emphases are indicated in parentheses.

Please confirm the session times and locations in the program book you will receive when you arrive at the conference.

Sunday 2:15-3:30 p.m.

(Communications, Development)

Internet Fundraising and Communications 2.0

Mayfair

An examination of how online collaboration will impact fundraising and communication. The future is open source. How do you take advantage of the collaborative and decentralized nature of the Internet to boost affinity and giving? This session will enlighten you on Web 2.0 and enable you to leverage the power of your affinity group in a way that will increase participation, loyalty, and giving.

— Matt Frazier, Founder & CEO, Pursuant

Monday 9:15-10:30 a.m.

(Communications)

Social Media, e-Marketing and the University Web Site

Superior AB

How does Facebook, YouTube, Google Maps, blogging, online chat, and Second Life fit into your institution's e-Marketing and communications strategy? In this interactive panel discussion, find out how three colleges and universities have successfully implemented these Web 2.0 tools. Participating institutions include The Ohio State University, University of Michigan-Flint and Lourdes College.

— Ted Hattemer, Director, New Media, University Relations, The Ohio State Universty

— Helene Sheets, Director of College Relations, Lourdes College

— Jennifer Hogan, Director of University Relations, University of Michigan-Flint

— Ineke Caycedo, Senior Brand Strategist, Educational Marketing Group Inc.

Tuesday 9:15-10:30 a.m.

(Communications)

Writing Right for the Web: Engaging Your Visitors and Improving Your Search Engine Visibility

Superior AB

Your Web site navigation is clear and your content is on target for the interests of your audience but your visitors still aren't reading the content you want them to read. What's wrong? Your Web site is a online publication and if the writing style isn't "Web friendly" people won't read the content you publish. This session will cover key guidelines to use when writing for external Web site visitors to best engage them in their critical first seconds on a page. And, review top writing tips to increase visibility for better search engine marketing. Examples for college and university Web sites will be used throughout the presentation. Walk away knowing more about: how people "read" your Web site, ow to quickly engage your most important audiences, the difference between "keywords" and "care words," the value and role of a Web editor, direct marketing copywriting to use online, dangers of PDFs, how Web writers can increase visibility for search engines marketing.

— Bob Johnson, Ph.D., President, Bob Johnson Consulting, LLC