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Communications Sessions

Secondary emphases are indicated in parentheses.

Please confirm the session times and locations in the program book you will receive when you arrive at the conference.

Sunday 12:30-1:45 p.m.

(Alumni)

Utilizing Advanced Research to Develop and Enhance STAT/Young Alumni programs

—

Sunday 2:15-3:30 p.m.

With Champagne Wishes and Caviar Dreams, How Do Communications Professionals Do More With Less?

Erie

Doing more with less is the coined catch phrase among communications professionals in a day and age when it seems it's not only the budget that shrinks but the number of hands to keep the wagon moving forward are also in short supply. In keeping up with the demand, communications teams have had to self-analyze and determine internal strengths and best practices for getting the job done. With a road map in hand and forging a road that's not necessarily less travelled, the goal is to not only make progress but keep the wheels on the wagon as the inevitable pothole or two along the way threatens a breakdown. Join this discussion to hear about how a small communications team came together with a variety of strengths to form a well-oiled machine that thrives by using such tools as the campus news beat system and an e-mail notification system to regularly share university news. Learn how staff use an editorial priorities team to swap ideas, share work and brainstorm news stories of the moment, as well as how the team turns to the Web as its main source of sharing campus news with faculty, staff and students.

— Leah Nixon, Assistant Director of News Services, Ferris State University

Monday 9:15-10:30 a.m.

(Management)

Building Rapport with Reporters: A Crash Course for Administrators

Chicago X

This session will be targeted to administrators and department heads with little or no experience in working with the media, or those who wish to hone their skills. Three key points will frame this discussion: The rights and responsibilities of the reporter, the source's rights and responsibilities, tips on building rapport with reporters and how to make the journalist's job easier.

— Cary Heyer, Director of University Relations, University of Wisconsin-La Crosse

— Kate Schott, City Editor, Daily Chronicle

Monday 11 a.m.-12:15 p.m.

Quantum Quantifications

Chicago X

Why should you quantify your work? What are the current trends in public relations measurement, and how do you start an evaluation program from scratch? This distinguished panel of industry experts has helped clients find the right balance. Learn the efforts they have found to be well worth your time and financial investment through case studies you can apply immediately to your own shop.

— Mark Rosati, Associate Chancellor Office of Public Affairs, University of Illinois at Chicago

Monday 2-3:15 p.m.

Social Media and the University Web Site

Erie

The Ohio State University's New Media unit recently jumped into social media with both feet, and the results are surprising and very encouraging. Ted Hattemer, director of new media, will discuss how his staff manages the flow of content onto Facebook, YouTube, Google Maps, Del.icio.us, and other social outlets. Through trial and error they've learned how to engage their varied audiences, provide opportunities for two-way communication, and position the university in a positive, professional way to a complex audience. This session will discuss content gathering, posting, monitoring, and keeping up with social media opportunities for a university presence.

— Ted Hattemer, Director, New Media - University Relations, The Ohio State University

— Kristen Convery, Web Editor, The Ohio State University

— Jake Housh, Video Manager, The Ohio State University

Monday 3:45-5 p.m.

Boldly Stretch Your Dollars and Visibility Through Grassroots Marketing

Erie

Supplement traditional advertising models through direct no- and low-cost grassroots marketing efforts. Deliver key messages to targeted audiences where they live, work, play and dine. Leverage peer-to-peer relationships. And increase brand loyalty, value and awareness.

— Theodore G. Coutilish, Associate Vice President, Eastern Michigan University

— Meghan Britton, Grassroots Marketing Manager, Eastern Michigan University

Meet the Reporters

Ontario

Learn how to get national media exposure for your institution from the top-tier reporters who cover higher education. Walt Ulbricht of Rosalind Franklin University of Medicine and Science will moderate this highly popular session with reporters from media outlets like CNN, New York Times, USA Today and the Wall Street Journal.

— Walt Ulbricht, Executive Director Office of Marketing and Communications, Rosalind Franklin University of Medicine and Science

Tuesday 9:15-10:30 a.m.

(Web)

The Shock Heard Round the World

Mayfair

Web 2.0 is changing the face of university relations and many institutions are grappling with how to deal with emerging technologies. Joesph Hice, Jr., from the University of Florida will share a case study of his institutions YouTube/CNN crisis, "Don't tase me, bro," where UF police officers tased a student during a presentation by presidential candidate John Kerry. The incident was caught on video and within 24 hours was news around the world.

— Joe Hice, Associate Vice President Marketing and Public Relations, The University of Florida