• About CASE V
• Awards and Recognition
• Conference
  • Schedule
  • Opening Extravaganza
  • Grand Luncheon
  • Sessions
    • Advancement Services
    • Alumni
    • Communications
    • Development
    • Executives in Advancement
    • Roundtables
    • Two-Year Colleges/Independent Schools
    • Web
  • Pre-Conference Workshops
  • Newcomers Workshop
  • Special Events
  • Resource Center
  • Staff Development Center
  • Sponsors
  • Sponsorship Info
  • Advertising Information
  • Exhibitor Information
  • Volunteer
  • Conference Registration
  • Hotel Registration
  • Directions and Parking
  • Conference Committee
• Resources
• Services and Programs
• Contact District V
• Contact CASE DC Offices
• Home

Web Sessions

Secondary emphases are indicated in parentheses.

Please confirm the session times and locations in the program book you will receive when you arrive at the conference.

Sunday 12:30-1:45 p.m.

Defending the Doorway: What Web Managers Need to Know about Cybersquatting, Gripe Sites, and Malicious Links

Ontario

Get specific examples of ways critics and detractors can use various Web techniques to embarrass your campus. Discover proactive steps to deflect the damage.

— Marilyn Foster Kirk, Associate Vice Chancellor for Development, Vice President, the University of Illinois Foundation , University of Illinois Chicago

Sunday 2:15-3:30 p.m.

Remaining Grounded in the New Media Whirlwind

Ontario

Technology is evolving at a lightning pace, your audience's expectations are constantly changing, and your resources are limited. Factor in another challenge - the pace of many higher educational institutions - and you might find your electronic communications less effective and nimble than they need to be. You're not alone. Fortunately, traditional tools such as market and industry research, metrics analysis, and a constant eye on best practices can help. Learn how the IUPUI campus stays on top of trends, communicates strategically, and remains agile despite red tape and limited resources.

— Devin Mathias, Vice President of Benchmarking, Philanthropic Analytics, Grenzebach Glier and Associates

— Michael Eck, Advancement Communications Coordinator, Lewis University

— Lisa Notter, Director of Advancement Communications, Lewis University

Monday 9:15-10:30 a.m.

(Communications)

Embracing Web 2.0 and New Media Communications

Ontario

With the mass adoption of Web 2.0 communication tools (podcasts, blogs, YouTube, iTunes, RSS feeds, social networking sites such as Facebook), discover how to adapt to the changing communications landscape. Is a podcast a better tool for communicating than a mailing? What skills do you need to be able to create high quality audio and video communications? Renee Basick and Aaron Rester will provide an understanding of developing and managing a communications program that incorporates audio and video creation, and distribution over the Internet. Participants will hear about what technological hurdles to expect, how to overcome them, and the best ways to incrementally build an audio/video communications program on a tight budget.

— Phil Purcell, Vice President for Planned Giving and Endowment Stewardship, Ball State Foundation

Monday 11 a.m.-12:15 p.m.

(Alumni, Communications)

Extreme Makeover: Student Newsletter Goes Underground To Get Noticed

Ontario

Looking for a student-friendly electronic newsletter? Check out the extreme makeover performed on a once drab and boring newsletter. Learn how to use photos, contests, prizes, music, or whatever it takes to engage student members and get them involved.

—

Monday 2-3:15 p.m.

(Communications)

Writing Right for the Web: Engage Your Visitors and Improve Your Search Engine Visibility

Ontario

Your Web site navigation is clear. Your content is on target for the interests of your audience, but your visitors still aren't reading the content you want them to read. What's wrong? Your Web site is an online publication and if the writing style on your Web site isn't "Web friendly," people won't read the content you publish. Discover key guidelines to use when writing for external Web site visitors to best engage them in their critical first seconds on your page. And we'll review top writing tips to increase your visibility for better search engine marketing. After this session, you'll know more about: How people "read" your Web site; how to quickly engage your audience; the difference between "keywords" and "carewords"; the value and role of a Web editor; direct marketing copywriting principles to use online; practical tips for enhancing your Web pages; writing to increase your visibility for Search Engines Marketing

—

Monday 3:45-5 p.m.

(Alumni)

Making Online Networks Work for You

Ontario

Online networking sites like Facebook, MySpace and LinkedIn are changing rapidly. Though keeping up-to-date with the latest technologies can seem daunting, the benefits of these third-party services are worth investigating. Get a rundown on the essentials, including an overview of the differences between social and business networking, how internal networks interact with external global ones, and how these services can be used to engage alumni, postdocs and students. This session will include a snapshot of the Caltech Alumni Association's groups on LinkedIn and Facebook, outlining the motivations, benefits and the pitfalls of these endeavors.

— Patrick Rooney, Executive Director, Center on Philanthropy at Indiana University

Tuesday 9:15-10:30 a.m.

Web Team Success in the 'Campus' Environment

Ontario

Dealing with deans, directors, faculty members, vice chancellors and staffers is a daily challenge for a Web team. Getting all these stakeholders to agree on a Web site design is a near impossible task. Pushing for consistent information architecture between departments can quickly turn a Web designer into a moderator. Toss in accessibility requirements and branding guidelines, and you often end up delivering a product that your customer never envisioned and doesn't like. Customer interaction can make or break any Web project. Walk through managing customer expectations, creating customer-friendly timelines, and ensuring that you (the campus Web experts) influence how the Web pages look and function. Observe how a customer-focused, agency model that can lead to success in the campus environment.

— Melanie Magara, Assistant Vice President for Public Affairs, Northern Illinois University

— Jennice O'Brien, Assistant Director for Web Communications, Northern Illinois University

Tuesday 11 a.m.-12:15 p.m.

(Communications)

Measuring the Success of Interactive Media

Huron

It's a growing trend: blogs, social networking sites, specialized news feeds, and podcasts are replacing broadcast media and print as people's first choice for news and entertainment. Shouldn't our message be there? Once we're there, how do we evaluate our success? Sharing examples from several higher education institutions, this session will show how to integrate, and evaluate the success of new communication tools, including Technorati, Flickr, Del.icio.us, Feedburner, Alerts, and metrics. We'll discuss setting realistic goals, weighing the strengths and limits of each tool, identifying evaluation criteria, and evaluating success.

— Chris Clark, Executive Director of Alumni Annual Fund and Parent Funds, Carleton College

— Bob Burdenski, Principal, Robert Burdenski Annual Giving