Pre-Conference Workshops

Sunday, Dec. 11

Getting Your Work Done: Everything Matters!

9 a.m.-Noon

Discover it's easier than you think to get all your work done. The novice and experienced advancement professional can greatly benefit from tools and tips to assist in completing large and small projects on time — and with panache. Whether the project is planning an inauguration celebration or composing an article for a newsletter, planning will enhance success. This session will provide an interactive, hands-on opportunity to practice tools and discuss the content. Case studies and tools such as timelines and work-back schedules can assist projects and guide your work. Leave the session with resources to continue learning for months to come. Do not miss this unique opportunity to get the job done!

— Ginny A. Moore, Manager, Learning & Development, Gundersen Lutheran Medical Center

Improving your Persuasive Development Writing to Get Results!

9 a.m.-noon

Making the case for supporting your institution is at the heart of all fund raising. Learning to write persuasively is an invaluable asset in achieving success in a development program. This workshop provides an overview of the art and science of persuasive writing for development. Using real-life examples, individual exercises, and group case studies, we will discuss how donors think, what motivates them, and what works in crafting a memorable message. Learn new techniques and develop a keen awareness of what makes a piece of writing powerful, persuasive, and, most importantly, effective. Leave the workshop with a range of ideas and strategies to improve your writing and get results.

— Maura King Skully, Owner and Founder of MKS Communication

Capital Campaigns 101: An Introduction to Campaigns for First-timers, CEOs, Volunteers, and Support Staff

9 a.m.-noon

Capital Campaigns. Everybody seems to be doing one, planning one, finishing one or talking about one. So what is all the excitement about? Whether you work in alumni relations or communications, serve as CEO or trustee, are new to fund raising, or just need a refresher course, here are the nuts and bolts of campaigning in the 21st century. Taught by past faculty members from the annual CASE Campaign Strategies conference, this workshop will cover the requisite steps toward success, along with the key players, budgetary demands, decisive moments, unavoidable challenges, celebratory occasions, and much more.

— Mark W. Jones, Vice President for College Advancement, St. Norbert College

— Trish Jackson, Vice President for Advancement, Smith College

registration

Take part in an opportunity to gain valuable information from seasoned professionals at a fraction of the typical cost — all pre-conference workshops are only $75. All participants must be registered for the conference to participate in a pre-conference workshop. See the registration form. Sign up early — space is limited!